Hawaii Business Magazine is more than just a monthly publication about commerce in the Aloha State. It’s a reflection of Hawaii’s evolving economy, cultural values and entrepreneurial spirit. Whether you are a seasoned investor looking for insight into the latest market trends or a community member interested in local businesses and leaders, Hawaii Business Magazine offers a nuanced perspective that goes far beyond simple business headlines.
In this review, learn why Hawaii Business Magazine is important for professionals looking to deepen their understanding of the state’s business landscape, and how the magazine’s commitment to the community makes it a unique and reliable source of information. By combining data-driven journalism with a people-centered approach, Hawaii Business Magazine sheds light not only where Hawaii’s business sector stands today, but where it’s headed in the years to come.
History of the Brand
From vacuum cleaner to founding a magazine
The story of Hawaii Business Magazine begins in 1955, when Ethel and Joe Murphy arrived in Honolulu and decided to become entrepreneurs. Originally, the Murphys had come to Hawaiʻi to sell vacuum cleaners, but they recognized a gap in the local media market: there was a lack of publications that focused exclusively on business and economic development in the islands. Sensing an opportunity, they founded Hawaii Engineer in July 1955 to initially serve the niche of technical professionals.
However, both Hawaiʻi and the fledgling publication quickly outgrew this narrow scope. Statehood was imminent, the plantation economy was changing, and large corporations were beginning to reshape the local landscape. In response to these changes, the magazine was renamed Hawaii Business a few years later to reflect its broader economic ambitions. What began as a humble newsletter soon evolved into a comprehensive magazine that covered everything from real estate trends and infrastructure projects to emerging tech startups and small family businesses.
Development through change of ownership
The magazine’s role in Hawaiʻi’s business dialog expanded after its acquisition by PacificBasin Communications in the late 20th century. PacificBasin Communications also includes other well-known local magazines such as Honolulu Magazine, Hawaii Home + Remodeling and several visitor publications. This larger media family not only allowed for cross-promotion and sharing of resources, but also led to the publication of Hawaii Business Magazine’s signature issues, — including the annual Hawaii Business Top 250 (a comprehensive ranking of the state’s largest companies) and the Black Book (an in-depth compendium of executive profiles).
These signature issues became pillars of the local business community, disseminating vital information that both industry insiders and the general public could rely on. Over time, Hawaii Business Magazine became the oldest regional business publication in the United States, solidifying its reputation for trustworthy journalism and a strong network of local contributors.
Enduring legacy in the digital age
Despite its extensive print legacy, Hawaii Business Magazine has continually adapted to digital platforms. The magazine’s website features daily updates, blog posts and multimedia content that extend the brand’s influence beyond the monthly print cycle. This flexibility has helped the publication stay relevant in a rapidly changing industry where many print media outlets struggle to retain readership. With digital newsletters, sponsored podcasts and social media channels, the magazine ensures that its work reaches new audiences, including younger executives and entrepreneurs who prefer digital sources to traditional print media.
In short, Hawaii Business Magazine’s history reflects a careful blend of consistency and adaptability. Founded on the realization that there are untapped opportunities, the magazine has continually evolved with Hawaii’s economic changes — a testament to its editorial vision and responsiveness to local needs.
Products/Services
Print Magazine
The cornerstone of Hawaii Business Magazine remains its monthly print edition. Each issue delves into pressing topics affecting Hawaiʻi’s economy. Recurring features like the SmallBiz section highlight up-and-coming entrepreneurs, while long-form investigations unpack complex issues such as affordable housing, infrastructure overhauls, or the challenges of climate change along Hawaiʻi’s coasts.
Signature Issues
- Top 250: An annual ranking of Hawaiʻi’s largest companies by revenue, providing a snapshot of the local corporate environment.
- The Black Book: A valuable directory that profiles executives and significant business figures in the state.
- Industry Spotlights: Special themed editions periodically focus on industries like tourism, healthcare, real estate, or technology, aggregating information on key players and market trends.
Digital Platform
In addition to the traditional print edition, the magazine’s online presence also includes a robust website with daily articles, event listings and video content. Email newsletters provide subscribers directly with up-to-date business news aimed at a variety of audiences — from executives looking for the latest economic developments to small business owners looking for strategic tips and funding opportunities.
Live events and conferences
In addition to traditional media products, Hawaii Business Magazine organizes and sponsors a number of events throughout the year:
- CEO of the Year Gala: recognizing outstanding leadership by honoring a high-performing CEO in Hawaiʻi.
- Conference for Women Entrepreneurs: Focuses on networking opportunities and resource sharing for women leaders in various industries.
- AI Summit: Highlights innovations in artificial intelligence, with discussions focusing on how machine learning and automation will transform island industries.
These events bridge the gap between journalism and community engagement, cementing the magazine’s role as a catalyst and thought leader.
Quality and Reputation
Award-Winning Journalism
Over the years, Hawaii Business Magazine has been repeatedly recognized for its outstanding business reporting and features. Recognized organizations, including the Alliance of Area Business Publications and the Hawaiʻi Publishers Association, have awarded the magazine multiple times for its editorial content and design. The magazine’s stories often combine investigative rigor with narrative flair, highlighting local issues such as sustainability in tourism, underrepresented health issues and the impact of technology on the job market.
Material and Production Standards
Although quality is not usually associated with the “materials” used in magazines, Hawaii Business prides itself on producing visually appealing issues. High-resolution photos, vibrant layouts and well-structured infographics ensure that the print editions have a professional and polished look. On the digital platform, on the other hand, emphasis is placed on user-friendly navigation, easily accessible archives and SEO-optimized articles to help professionals find relevant information quickly.
Third-Party Endorsements
- Industry Professionals: Leaders in the financial, real estate and technology industries frequently cite articles from Hawaii Business Magazine in their own presentations and white papers.
- Academic Institutions: The Shidler College of Business at the College of Hawaiʻi has partnered with the magazine to present special awards to student leaders, underscoring the magazine’s educational value and local credibility.
- Local government and non-profit organizations: Many Hawaiʻi-based nonprofit organizations and government agencies refer to Hawaii Business Magazine articles during policy discussions or strategic planning sessions, reflecting the magazine’s influence on local decision-making.
All of these endorsements help strengthen Hawaii Business Magazine’s reputation as a trusted source of balanced and thoroughly researched content.
Reviews Overview from Several Platforms
Hawaii Business Magazine’s reputation is not just based on awards and institutional praise. Feedback from readers and former employees provides valuable insight into the magazine’s strengths and areas for improvement:
Indeed (employee reviews):
- One former editorial intern referenced the collegial environment and high-caliber professional mentoring opportunities. However, they also mentioned that editorial deadlines can be demanding.
- One digital media director praised the “exponential leadership growth” but said the workload can become “overwhelming” during event season
- Overall average ratings show a high rating for workplace culture, but moderate satisfaction with compensation and advancement opportunities, likely due to the high cost of living in Hawaiʻi.
Comments on social media (Facebook & Instagram):
- Readers often praise the depth and relevance of the reports. One commenter wrote: “Hawaii Business always provides the bigger picture — not just the numbers, but the people behind them.”
- Occasional criticism relates to the amount of advertising in certain issues, with some readers finding the integrated or “native” advertising distracting.
- In general, however, social media feedback underlines the magazine’s position as a community resource rather than another corporate-oriented publication.
Alliance of Regional Business Publications (AABP):
- The AABP highlighted Hawaii Business Magazine’s ability to combine data-driven journalism with impactful stories. In particular, they praised the layout, in-depth features and annual listings that serve as an authoritative local business resource.
It is clear from these various platforms that Hawaii Business Magazine is highly praised for its in-depth reporting, high production quality and meaningful community engagement. Criticism tends to center on the pressures associated with running a complex publication in a high-cost market or the prevalence of paid partnerships.
General Impressions
From an expert’s perspective, Hawaii Business Magazine is more than just a place to read corporate press releases. It truly integrates local culture, community and history into its coverage, making the publication a must-read for anyone interested in Hawaiʻi beyond the typical tourist narrative.
The editorial team demonstrates a keen sense of how global trends intersect with the unique circumstances of the island. Whether it’s the role of green energy in reducing Hawaiʻi’s heavy dependence on imported oil or showcasing local tech startups that aim to keep local talent in the state, Hawaii Business consistently balances macroeconomic data and human stories.
However, the publication isn’t without its limitations. Maintaining a strong editorial team can be a challenge given Hawaii’s high cost of living and limited talent pool. Advertising remains an ongoing issue, especially in an era where digital content often competes with a variety of free online information sources. Despite these hurdles, the magazine remains relevant thanks to its legacy, its reputation in the community and its forward-thinking approach.
Final Verdict
Hawaii Business Magazine is a must-read for anyone serious about the complexities of Hawaii’s economy. Through a blend of investigative journalism, community-oriented events and data-rich features, it provides a 360-degree view of business developments in the state. The magazine is especially valuable for professionals and entrepreneurs who want insights tailored to local conditions rather than general business strategies.
Despite the challenges of the modern media landscape — namely cost pressures, competition from digital-only offerings and the delicate balance of sponsorship — Hawaii Business Magazine continues to thrive. Whether you are a resident looking a better understanding of local economic changes, an executive looking to connect with key decision makers, or an outsider interested in Hawaii’s unique market landscape, this publication provides a well-rounded, in-depth perspective. In short, it’s the definitive guide to what makes Hawaiʻi’s business environment tick.
To summarize, Hawaii Business Magazine is a major force in local journalism — a bridge between the community, industry and media with a clear mission to showcase and promote the economic fabric of the Aloha State. Whether you are an aspiring entrepreneur, a seasoned investor or simply a curious reader, Hawaii Business Magazine remains a must-read source for in-depth information about Hawaii’s ever-evolving business scene.
© Nick Oscar