In an age where swimwear is typically reserved for thinner and younger females, it tends to leave other females feeling body shamed. This inspired the founders of a Miami-based Swimwear Company to do something about it.
Kris Izquierdo and his girlfriend, Tanya Barahona, had always wanted to start a business that made people feel confident and better about themselves. The only problem was that they were living in two separate states at the time. They knew that creating a new business would not only allow them to raise the money to be able to live together, but it would allow them to help others feel confident in the process. Both 22 years old and bouncing from job to job they took a leap of faith and went all in with their idea. In April of 2018 they started their new Miami-based swimwear company called “Breezy Swim.”
Their mission was simple, to launch a swimwear company that empowers all women to feel confident in any swimsuit, regardless of age or body shape. The young couple knew they were onto a great idea when they started this business. All they needed was a catchy slogan to attract people’s attention and generate their first sales. “Every body is a bikini body” became the slogan they decided on for the company.
They were now well on their way to getting their first sale, when they soon realized they had limited funds left for marketing. So the young couple decided to market their new slogan and swimwear on social media. Once they did, it changed their lives forever. In just 3 months, their Instagram account went from having 0 followers to having over 65,000 followers.
“We want females to feel confident in any swimwear, regardless of age or body shape,” the founders state on their website. “Breezy Swim caters to all shapes and sizes inspired by women globally. Our swimwear gives us the chance for women to feel their best and to take on the world, no matter where they come from!”
Since Breezy Swim’s website first launched, it has sold more than 10,000 swimsuits to a global customer base. This has generated the company more than $350,000 in sales within its first financial quarter.
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