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11x

11x combines AI-led outbound prospecting and inbound qualification in connected multichannel workflows.

Editorial score

4.8 /5
How we scored it

Is 11x worth it?

Nick Oscar
Editor, Reviews.vc · Updated August 22, 2026
Good For

Runs connected workflows across email, phone, SMS, WhatsApp, social, and chatbot channels.

Caution

Alice Growth starts at $3,750 per month with annual billing, which is a high entry point for low-volume teams.

11x product image
11x.ai
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11x provides AI digital workers for outbound prospecting and inbound qualification. Its Alice and Julian workers connect email, calling, social, SMS, WhatsApp, chat, CRM workflows, and reporting, making the platform ideal for established B2B teams that want to automate more of their revenue execution.

What is 11x?

11x is an AI growth and revenue execution platform centered on digital workers. Alice operates as an outbound SDR: it identifies and researches prospects, creates personalized messaging, handles replies, and schedules meetings. Julian handles inbound qualification across calls, website chat, SMS, and WhatsApp, with email follow-up, CRM synchronization, routing, and scheduling.

Channels and sequences

11x runs a shared workflow across Alice and Julian rather than separate channel campaigns. A sequence can span email, phone, SMS, WhatsApp, social, and chatbot channels. It supports outcome-based handoffs, such as a missed call leading to a text or a no-reply leading to an email; teams configure intervals and attempt limits. CRM events can also launch an email sequence or trigger a call.

Personalization and deliverability

Alice uses prospect research, behavioral signals, and public, social, and engagement data to shape multi-touch messaging and adapt tone. For email operations, 11x includes managed Gmail mailboxes, domain setup, warm-up, inbox rotation, monitoring, bounce suppression, domain health monitoring, and deliverability analytics. Its cross-channel workflow also includes phone spam detection and branded calling.

Integrations and analytics

Native bi-directional CRM connectors support Salesforce, HubSpot, Pipedrive, and Zoho. 11x also offers Slack notifications, API access, webhooks, custom field mapping, CRM event triggers, and structured outputs. Reporting includes campaign performance, call outcomes, replies, meetings, emails, calls, connection rates, and influenced-pipeline views, with date, campaign, and segment filters.

Buyer fit

11x is a strong fit for established B2B sales, marketing, and Revenue Operations teams that need autonomous outbound prospecting plus inbound qualification tied to CRM workflows. It also works well for multi-region teams using region-aware WhatsApp, SMS, and voice motions. The annual pricing model and managed onboarding make it less natural for low-volume, self-serve use cases.

Buyer scenarios

Where the product fits — and where to be careful

Established B2B teams running inbound and outbound

Need
Connect outbound pipeline generation and real-time inbound qualification to CRM workflows.
Why it fits
Alice covers prospect research, personalized outbound messaging, reply handling, and meeting scheduling, while Julian qualifies inbound leads and can route or schedule meetings.
Watch out
Growth plans start at $3,750 per month for Alice and use annual billing.

Strong fit

Revenue Operations teams standardizing GTM workflows

Need
Automate qualification, routing, CRM writeback, and outcome reporting across sales and marketing.
Why it fits
Native CRM synchronization, event triggers, custom field mapping, permissions, API access, webhooks, and pipeline reporting support operational control.
Watch out
Custom integrations, API, SSO, and dedicated support are listed in Enterprise packaging.

Strong fit

Pros & Cons

Pros

  • Runs connected workflows across email, phone, SMS, WhatsApp, social, and chatbot channels.
  • Automates outcome-based follow-up and CRM-triggered sequences.
  • Provides extensive sender infrastructure, including warm-up, rotation, monitoring, and bounce suppression.
  • Offers native bi-directional connectors for four major CRMs plus API, webhooks, and Slack notifications.
  • Tracks activity and influenced-pipeline outcomes with filters and campaign comparisons.

Cons

  • Alice Growth starts at $3,750 per month with annual billing, which is a high entry point for low-volume teams.
  • Pro and Enterprise pricing requires a custom quote.
  • Enterprise-only packaging covers some advanced needs, including custom integrations, API, SSO, and dedicated support.
Editorial score breakdown

Editorial scores

Editorial score
4.8
Deliverability controls
4.0

11x provides managed Gmail mailboxes, domain setup, warm-up, inbox rotation, monitoring, bounce suppression, domain-health monitoring, deliverability analytics, and phone spam detection.

Integrations & analytics
5.0

Native bi-directional CRM connections, Slack, a cross-worker API, webhooks, permissions, structured outputs, and influenced-pipeline reporting create a deep operating layer for revenue workflows.

Channel coverage
5.0

A single workflow can orchestrate email, phone, social, SMS, WhatsApp, and chatbot interactions, including cross-channel fallbacks.

Sequences & personalization
5.0

Alice combines prospect and behavioral research with personalized messaging, while workflows support outcome-based branching, configurable limits, and CRM triggers. User reviews also frequently praise sequence automation and personalization.

Customer sentiment

11x customer reviews and sentiment

Based on 33 public customer reviews. Source mix: 33 from trustpilot.com.

Customer sentiment is analyzed separately and does not determine the Reviews.vc editorial score.

33 public reviews analyzed
Positive
73%24 reviews
Mixed
12%4 reviews
Negative
15%5 reviews
Theme and findingMentionsPositiveNegative
Support
Customer success and onboarding support are commonly described as responsive, hands-on, and helpful with campaign setup and optimization.
24222
Personalization
Buyers value the ability to tailor research, pain points, and messaging at scale, though results depend on strong prompting and some report generic or spam-like output.
14104
Sequence automation
Automation helps teams accelerate lead follow-up and scale outbound sequences, freeing time while improving outreach volume and, for some, meetings or SQLs.
12120
Value for money
Value is strongest when campaigns are tuned and generate meetings or productivity gains, but poor results and high effort can make the investment feel costly.
1174
Ease of use
The platform is often considered intuitive and straightforward once configured, although initial setup, prompting, and message refinement can require trial and error.
1074

Mentions count unique reviews. One review can count as both positive and negative for the same theme when it describes a mixed experience.

This analysis reflects public customer reviews we could identify and access at the time of collection; the displayed source mix may influence the patterns shown.

Review sentiment over time

PeriodnPositiveMixedNegative
2025 Q3Limited sample4310
2026 Q1151221
2026 Q2Limited sample2200
2026 Q3Limited sample1100

Only periods containing dated reviews are shown; gaps between labels mean no dated reviews were available for those periods.

Pricing and contract model

11x publishes annual-billing Growth starting prices for Alice and Julian. Pro and Enterprise are custom-quoted based on volume and scope.

PlanPriceIncludes
Alice Growth
$3,750 per month ($36,000 per year)
Annual billing
Up to five end users and 2,000 new prospects per month.
Julian Growth Voice
$5,333 per month
Annual billing
Includes 2,000 voice calls per month.
Julian Growth Chat
$2,417 per month
Annual billing
Includes 3,000 chats per month.
  • Annual contracts are the default.
  • Not publicly disclosed: Pro and Enterprise.

Integrations

Documented connections and access methods for 11x.

CRM

Salesforce Native
HubSpot Native
Pipedrive Native
Zoho Native

Messaging & collaboration

Slack Native

Developer/API

11x API Public API

What's new

Recent product and company updates

  • 2024-11-11

    11x raises $50 million Series B and acquires Opkit

    11x announced a $50 million Series B led by Andreessen Horowitz and said it had acquired AI healthcare startup Opkit.

    Source
  • 2023-10-28

    11x launches Platform X and introduces Alice

    11x launched Platform X and introduced Alice as its first Digital Worker.

    Source

FAQ

What does 11x cost?
Alice Growth starts at $3,750 per month billed annually. Julian Growth starts at $5,333 per month for voice or $2,417 per month for chat, also billed annually; Pro and Enterprise are custom-quoted.
Which outreach channels does 11x support?
A combined Alice and Julian sequence can use email, phone, SMS, WhatsApp, social, and chatbot channels.
Can 11x automate follow-up workflows?
Yes. Missed calls can trigger texts, no replies can trigger emails, and CRM events can start an Alice sequence or trigger a Julian call. Teams set intervals and attempt limits.
What deliverability controls does 11x provide?
Alice includes managed Gmail mailboxes, domain setup, warm-up, inbox rotation, monitoring, deliverability analytics, bounce suppression, and domain-health monitoring.
Which CRM systems does 11x integrate with?
11x provides native bi-directional connectors for Salesforce, HubSpot, Pipedrive, and Zoho, plus Slack notifications, an API, and webhooks.
Who is 11x best suited for?
It is best suited to established B2B sales, marketing, and Revenue Operations teams that want connected outbound prospecting and inbound qualification workflows.
Review transparency Corrections policy
Change history
  1. 2026-08-22 Initial publication First published version of this review.
14 sources analyzed
  1. Multi-Channel Sequences 11x.ai
  2. AI Phone Agent 11x.ai
  3. Alice Pricing 11x.ai
  4. Julian Pricing 11x.ai
  5. CRM Integration 11x.ai
  6. API 11x.ai
  7. 11x raises a $50 million Series B led by Andreessen Horowitz globenewswire.com
  8. Alice 11x.ai
  9. Deep Analytics 11x.ai
  10. 11x Fundraise 11x.ai

Showing 10 of 14 sources · 4 additional sources analyzed

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  • Deliverability controls
  • Integrations & analytics
  • Channel coverage
  • Sequences & personalization