Clari connects revenue data, forecasting, and Groove sales engagement for complex go-to-market teams.
Editorial score
Connects revenue data and seller activity across capture, deal inspection, conversation intelligence, forecasting, and engagement workflows.
Clari does not publish contact-record, company-record, geographic, or data-refresh coverage figures.
Clari is a revenue orchestration platform for teams that want to connect CRM, activity, conversation, pipeline, and forecasting data with seller workflows. Its Groove product adds prospecting and sales engagement, but Clari is not positioned as a self-service database for net-new contact and company records.
Clari is an AI-powered revenue orchestration platform that unifies revenue data, workflows, and actions. Its products cover activity capture, account and opportunity inspection, buyer collaboration, conversation intelligence, forecasting, analytics, and sales engagement. Groove is the prospecting and seller productivity layer, with outreach, campaigns, playbooks, and automated workflows.
It’s better understood as a system for working with a team’s connected revenue data than as a standalone, searchable B2B contact-and-company database.
Clari works with customer CRM data, contacts, files, email and calendar information, calls, conversations, pipeline data, forecasts, and other activity signals. For Google-connected accounts, it captures Gmail and Google Calendar metadata such as participants, dates, times, subjects, titles, and attachment names.
The combined Clari and Salesloft platforms report ingesting more than 10 billion revenue interactions and 1 trillion data signals. Those figures refer to interactions and signals, not unique contacts or companies. Clari does not publish proprietary contact counts, company counts, geographic breadth, firmographic or technographic coverage, or refresh schedules.
Groove puts AI-driven outreach, buyer signals, and automated workflows directly in a seller’s inbox. Teams use it for prospecting, deal work, account expansion, campaigns, and playbooks.
Clari supports connected workflows across CRM, engagement, enablement, data, communications, and collaboration systems. Examples include Outlook activity logging to Salesforce, Nooks call synchronization, Copilot synchronization with Gainsight, Slack CRM suggestions and call alerts, and API or data ingestion options for customer databases and custom connections.
Clari is built for mid-market and enterprise organizations with complex go-to-market motions that need a shared layer for revenue engagement, activity capture, pipeline inspection, forecasting, coaching, and governed workflows. It’s relevant across sales, revenue operations, leadership, customer success, marketing, finance, and sales engineering.
It’s less direct for buyers looking for a low-cost, self-serve source of net-new prospect lists. The platform is most useful when CRM, email, calendar, call, and conversation systems are already established and ready to connect.
Where the product fits — and where to be careful
Recommended for mid-market and enterprise revenue organizations with mature systems and processes.
Consider a dedicated sales-intelligence database first; use Clari when revenue orchestration and engagement are the priority.
Clari provides useful coverage for organizations with connected revenue systems, spanning CRM, contacts, activity, calls, conversations, pipeline, and forecast data. It does not publish contact or company database breadth, country coverage, or refresh schedules.
Clari captures structured and unstructured revenue context from connected systems, but public evidence does not quantify accuracy or freshness. Available user feedback on data quality is limited and more negative than positive.
Clari combines sales engagement, activity capture, deal inspection, conversation intelligence, forecasting, CRM handoff, APIs, and connected data workflows. User feedback is particularly positive about prospecting workflow, though integration feedback is mixed.
Available user reviews contain mostly positive support feedback, with some negative mentions. Clari also states that continuous support carries no extra platform fee, while pricing remains quote-based.
Based on 36 public customer reviews. Source mix: 24 from softwarereviews.com, 10 from trustradius.com, 1 from gartner.com, and 1 from trustpilot.com.
Customer sentiment is analyzed separately and does not determine the Reviews.vc editorial score.
| Theme and finding | Mentions | Positive | Negative |
|---|---|---|---|
Prospecting workflow Flows, templates, email tracking, and scheduling streamline high-volume outreach and follow-up, though users want stronger targeting and campaign-sharing options. | 28 | 28 | 6 |
Ease of use Reviewers generally find forecasting, pipeline views, and outreach workflows intuitive and quick to learn, but newer users and some end-user dashboards can require training or refinement. | 22 | 19 | 6 |
Integrations Salesforce-centered integrations and activity syncing are valued, but setup can require careful mapping and users report occasional email/logging issues and limited support for other CRMs. | 17 | 12 | 9 |
Support Support is viewed positively for implementation and resolving inquiries, although customization and complex use cases can require support involvement and add turnaround time. | 7 | 5 | 2 |
Data quality The platform can improve CRM activity capture and pipeline insight, but outcomes depend on CRM discipline and accurate logging; users cite missed call logs, deduplication needs, and weaker forecasts for limited-history reps or regions. | 5 | 1 | 4 |
Mentions count unique reviews. One review can count as both positive and negative for the same theme when it describes a mixed experience.
This analysis reflects public customer reviews we could identify and access at the time of collection; the displayed source mix may influence the patterns shown.
Clari uses tailored, quote-based pricing. It does not publish named tiers, entry pricing, billing cadence, contract terms, trial availability, or self-service purchasing.
Documented connections and access methods for Clari.
Gmail Native
6sense Native
Demandbase NativeRecent product and company updates
Clari Guide released
Clari released Clari Guide, combining Revenue Cadences, AI Agents, and automated actions.
SourceClari and Salesloft completed their merger
Clari and Salesloft announced completion of their merger and appointed Steve Cox as CEO.
SourceForecasting-to-execution capabilities and MCP Server announced
Clari and Salesloft announced capabilities linking forecasting to execution and opening revenue data to external AI through an MCP Server.
SourceShowing 10 of 22 sources · 12 additional sources analyzed
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