MDR Education provides U.S. education-market audience data, targeting, activation, and managed marketing services.
Editorial score
Broad U.S. education reach spanning 7.7 million verified educator contacts and 265,000 institutions.
No public tier pricing, entry price, or minimum contract value is listed.
MDR Education is a U.S.-focused education-market data and marketing-services provider with a self-service platform for building educator and institution audiences, enriching customer files, exporting lists, and activating campaigns. It’s best suited to teams that need granular education targeting and CRM or marketing platform handoff; public pricing is not available.
MDR Education is a U.S. education-market data and marketing services business within Dun & Bradstreet. Its education audience database and self-service platform help teams identify, segment, enrich, export, and activate educator and institution audiences. Alongside ConnectED Cloud, MDR offers managed programs covering strategy, content, email, direct mail, digital advertising, influencer work, events, and reporting.
MDR Education includes 7.7 million verified educator contacts and 265,000 U.S. education institutions, segmented into 400 role-based educator groups. Teams can target by role, grade level, subject, school, district, institution type, and geography, across markets including early childhood, K-12, higher education, libraries, districts, schools, day-care centers, and public libraries. MDR also provides institution intelligence such as contacts, enrollment, funding, personnel, and building-level indicators.
Users can define an audience in ConnectED Cloud or ListBuilder, review live counts, build and refresh lists, and match or enrich a customer file. Audiences can be downloaded, synchronized to business applications through connectors, or activated through MDR email campaigns. MDR also offers managed multichannel execution across email, paid social, digital ads, direct mail, influencer partnerships, virtual programs, webinars, and events.
MDR Education fits organizations selling or marketing into the U.S. education ecosystem, including edtech providers, publishers, curriculum companies, education-focused brands, nonprofits, agencies, and corporate foundations. It’s particularly valuable when teams need to reach educators, administrators, district leaders, librarians, daycare directors, or school-level decision-makers based on detailed education attributes. It is less suited to broad international education prospecting, non-education B2B data needs, or teams seeking a publicly established API-first platform.
Where the product fits — and where to be careful
Strong fit for U.S. education-focused marketing teams that need precise audience activation.
Good fit for sales and marketing teams using education-specific data in operational workflows.
MDR Education lists 7.7 million verified educator contacts, 265,000 U.S. education institutions, 400 role-based segments, granular targeting fields, and frequent data updates across multiple education segments.
MDR describes continuously maintained education data, virtually daily updates consolidated every two weeks, third-party email verification, and suppression of invalid emails and hard bounces.
The platform supports audience selection, live counts, list downloads and refreshes, customer-file matching, connector-based handoff, email delivery, and managed multichannel campaign execution and reporting.
Available evidence describes managed services and platform capabilities but is insufficient to score support quality or customer value.
Category scores use the linked comparison rubric and can differ from a product’s overall review score.
| Product | Category score | Best for | Key tradeoff |
|---|---|---|---|
| | 4.3/5 | Edtech providers, publishers, agencies, and education-focused marketers that need precise U.S. K–12 or higher-education audience targeting plus campaign activation. | No public tier pricing, entry price, or minimum contract value is listed. |
| | 4.3/5 | EdTech vendors, school suppliers, and B2B education providers that need district-level contacts, K–12 planning data, and multichannel targeting tools. | Public materials are primarily K–12-focused; coverage for higher education, students, parents, alumni, and markets beyond the United States and Canada is unclear. |
 | 4.3/5 | Edtech vendors, curriculum providers, and education-focused sales, demand-generation, RevOps, and marketing teams that need both targeted education data and campaign execution support. | Dollar pricing, standard contract terms, and public billing periods are not disclosed. |
| | 4.5/5 | Revenue, account-based marketing, RevOps, and proposal teams selling into U.S. K–12 districts and higher-education institutions that need to map buying committees and act on public-sector procurement signals. | Starbridge does not publish education-only institution counts, geographic coverage detail, or a full coverage methodology. |
MDR Education does not list public tier prices, an entry price, or a minimum contract value. ConnectED Cloud uses credits and ConnectED Data packs.
Documented connections and access methods for MDR Education.
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