MDR Education provides U.S. educator and institution data with audience activation and managed marketing services.
Editorial score
Large quantified U.S. education audience: 7.7 million verified educator contacts and 265,000 institutions.
Current subscription pricing, contract terms, and billing details are not publicly listed.
MDR Education combines U.S. education market data, list building, enrichment, audience activation, and managed marketing services. It’s a strong fit for teams that need to reach educator and institution audiences across K–12 and higher education, though publicly available details on pricing and implementation remain limited.
MDR Education is a U.S.-focused education market data and marketing services provider and the education division of Dun & Bradstreet. It combines educator and institution data with self-service list construction, customer-file matching and enrichment, prospect profiling, audience synchronization, email prospecting, and managed multichannel campaign services.
ConnectED Cloud is a web-based environment for list building and data access. eCPR Profile adds customer profiling and prospect segmentation for teams that want to identify comparable schools or refine their audience strategy.
MDR Education lists 7.7 million verified educator contacts, 265,000 U.S. education institutions, and 400 role-based educator segments. Its coverage includes teachers, administrators, staff, district leaders, and school-level decision-makers across public, private, and charter schools in K–12 and higher education.
Buyers can select audiences by role, grade level, subject, school or district, institution type, state, region, and verified education attributes. The higher-education catalog also includes more than 3,800 college courses nationwide across disciplines.
Teams can define an audience in ConnectED Cloud, build or update a list, and download it for use in campaigns. MDR can also match a customer file to its education data and enrich it with education attributes. eCPR Profile supports segmentation and comparable-school analysis.
Audiences can be synced to CRM and marketing systems, sent through MDR email prospecting, or delivered to advertising platforms such as Meta, Google Ads, StackAdapt, Xandr, and Amazon Ads. Organizations that want execution support can use MDR for strategy, creative, paid media, email, direct mail, optimization, and reporting.
MDR Education is best suited to U.S.-focused edtech providers, publishers, education brands, nonprofits, consumer brands, and corporate foundations that need educator, district, or institution targeting. It’s also a good fit for teams that want a combination of audience data and managed campaign execution.
It is less suited to buyers seeking global education market coverage, student or academic performance intelligence, public API specifications, or transparent public pricing. Buyers that need detailed connector configuration should confirm implementation requirements directly with MDR.
Where the product fits — and where to be careful
Good fit.
Consider alternatives.
MDR Education lists 7.7 million verified educator contacts, 265,000 U.S. education institutions, 400 role-based segments, and coverage across K–12 and higher education.
MDR states that its educator and school data are continuously updated, uses third-party email verification, and suppresses invalid and hard-bounced emails.
The workflow covers audience definition, list creation and updates, customer-file enrichment, CRM and marketing-system synchronization, advertising delivery, and optional managed campaign execution.
User-review evidence was insufficient to assess support or value for money.
ConnectED Cloud allows users to start without a credit card, but current subscription prices, tiers, billing periods, and contract terms are not publicly listed in the reviewed materials.
Documented connections and access methods for MDR Education.
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Public School Open and Close Dates in the United States (2026–2027)
MDR published a report on U.S. public-school opening and closing dates for the 2026–2027 school year using proprietary school-calendar data.
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