Leadfeeder helps B2B teams identify and activate website-engaged company accounts.
Editorial score
Identifies website-engaged B2B companies and pairs them with behavioral signals such as pages viewed, source, and visit duration.
Identification applies to eligible tracked website traffic rather than every web session or every individual visitor.
Leadfeeder is a B2B website-visitor identification and sales-intelligence platform built around company-level signals from eligible traffic on a customer’s website. It helps revenue teams inspect visiting accounts, prioritize intent, find contacts, and send selected activity into CRM, alerting, and audience workflows.
Leadfeeder identifies B2B organizations behind eligible anonymous visits to a customer’s website. After installing a tracking script, teams can review company activity and traffic sources, qualify accounts, and send selected accounts into sales and marketing workflows. Its core signal is company-level identification, not default person-level visitor identification.
Leadfeeder combines website-engaged account identification with a database of 60 million companies and 400 million verified contacts. Visitor records can include company identity, timing, source or medium, page views, visit duration, and visitor ID. Coverage is strongest for a customer’s own eligible tracked traffic; ISP filtering, mobile-provider traffic, shared locations, and session aggregation mean not every analytics visit becomes an identified company.
Teams install the tracking snippet, configure hostnames and traffic rules, then inspect visiting companies using behavioral and firmographic criteria. Custom feeds, account follows, exclusions, and immediate, daily, or weekly alerts help prioritize activity. Users can find available decision-maker details, export contacts, push account and visit data to CRM, route alerts to Slack, and build retargeting or display advertising audiences.
Leadfeeder is a good fit for B2B marketing, sales, demand generation, and revenue teams that want to act on meaningful website traffic and company engagement before a form submission. It is less suitable for teams with low B2B traffic, no ability to install the tracker, a need for universal person-level identification, or an expectation that every analytics visit will map to an identifiable business.
Where the product fits — and where to be careful
Strong fit when first-party website engagement is a central demand-generation signal.
Poor fit if universal person-level visitor identification is required.
Leadfeeder lists 60 million companies and 400 million verified contacts, alongside website-engagement, firmographic, and behavioral data. Its strongest coverage is eligible company-level traffic on tracked websites, with known limits for some ISP, mobile, and shared-location traffic.
The platform uses verified contacts, continuously updated IP data, and multiple company-data inputs, but company identification is not universal and some traffic is filtered or consolidated.
The workflow spans visitor tracking, account qualification, behavioral and firmographic feeds, alerts, contact discovery, CRM sync, audience activation, API access, and an MCP Server. User reviews are strongly positive on prospecting workflow and generally positive on integrations.
Value-for-money feedback is mixed across 20 mentions, with 8 positive and 12 negative mentions. The aggregate does not provide a sufficiently supported support-specific theme.
Based on 65 public customer reviews. Source mix: 16 from infotech.com, 14 from softwareadvice.com, 13 from softwarereviews.com, 13 from trustpilot.com, 8 from trustradius.com, and 1 from gartner.com.
Customer sentiment is analyzed separately and does not determine the Reviews.vc editorial score.
| Theme and finding | Mentions | Positive | Negative |
|---|---|---|---|
Prospecting workflow Helps B2B teams turn company-level website activity into prioritized outbound and follow-up lists through visitor paths, scoring, feeds, and lead organization; individual-level identification and occasional low-quality signals remain limitations. | 38 | 37 | 1 |
Ease of use Reviewers generally find setup, onboarding, filtering, and the interface intuitive, though teams may need initial training to configure feeds and remove low-quality accounts. | 24 | 22 | 2 |
Integrations Integrations with analytics, CRMs, and sales/marketing tools are commonly viewed as easy and useful for connecting visitor activity to workflows, but some users report gaps, extra costs, or serious Dynamics CRM reliability issues. | 22 | 19 | 4 |
Contact and company coverage The product provides detailed company-level visitor data, including pages, timing, source, location, and visit history, but coverage can be incomplete and generally does not identify the specific individual behind a visit. | 20 | 17 | 4 |
Value for money Some users report tangible sales value and reasonable pricing, but concerns recur around high cost, paid add-ons, and auto-renewal or cancellation practices. | 20 | 8 | 12 |
Mentions count unique reviews. One review can count as both positive and negative for the same theme when it describes a mixed experience.
This analysis reflects public customer reviews we could identify and access at the time of collection; the displayed source mix may influence the patterns shown.
| Period | n | Positive | Mixed | Negative |
|---|---|---|---|---|
| 2024 Q1Limited sample | 1 | 0 | 0 | 1 |
| 2025 Q2Limited sample | 3 | 0 | 0 | 3 |
| 2026 Q1Limited sample | 1 | 0 | 1 | 0 |
| 2026 Q3Limited sample | 2 | 0 | 0 | 2 |
Only periods containing dated reviews are shown; gaps between labels mean no dated reviews were available for those periods.
Leadfeeder offers a free Lite plan, four paid plan levels, and custom Enterprise pricing. Paid usage depends on identified companies and credits for enrichment, exports, CRM synchronization, and activation.
| Plan | Price | Includes |
|---|---|---|
Lite | €0 Free | Includes seven-day visitor history and the last 100 identified companies per month. |
Discover | From €79 Per month, billed annually | Paid entry plan. |
Activate | From €369 Per month, billed annually | Paid plan for enrichment and activation use. |
Scale | From €599 Per month | Positioned for revenue-team lead generation, with automatic CRM updates and a dedicated customer-success manager. |
Documented connections and access methods for Leadfeeder.
Salesforce Native
HubSpot Native
Pipedrive Native
Zoho Native
Zapier Via automation
Slack Native
Microsoft Teams NativeRecent product and company updates
Microsoft Teams integration launched
Paid accounts can share company profiles in Microsoft Teams manually or through workflows.
SourceLeadfeeder MCP Server became available
The MCP Server became available for accounts with API access.
SourceLinkedIn Matched Audiences synchronization
Leadfeeder Lists began syncing directly to LinkedIn Matched Audiences.
SourceShowing 10 of 22 sources · 12 additional sources analyzed
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